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Data & Analytics

Clarity in a
sea of data.

We transform complex marketing data into actionable insights. Custom dashboards, advanced tracking, and deep-dive analysis that reveal exactly what's driving your growth.

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Why Data Doesn't Drive Decisions

You Have Data. You Just Can't See What It's Telling You.

Most businesses have data — Google Analytics, social platform metrics, CRM data, ad platform reports. What they don't have is a unified view of what all that data means for their specific decisions. Marketing dashboards that show vanity metrics, attribution models that don't match the actual customer journey, and no clear connection between marketing activity and revenue. Data without clarity is just noise.

Before

“We have analytics set up but don't use it to make decisions”

After EVOLVRX

Decision-focused dashboards — metrics curated around your actual business questions, not default GA4 reports. The dashboard shows you what to do next, not just what happened.

Before

“We can't tell which channels are actually driving revenue”

After EVOLVRX

Multi-touch attribution model — customer journey traced from first touch to close, revenue attributed to the correct channels and campaigns. Budget decisions based on reality, not platform-reported attribution.

Before

“Our tracking is broken — data is missing or inconsistent”

After EVOLVRX

Full tracking audit and rebuild — GA4 implementation, GTM configuration, conversion events, and cross-platform data validation. Clean data is the foundation everything else sits on.

Before

“We get reports but they don't connect to business outcomes”

After EVOLVRX

Revenue-connected reporting — every metric tied back to pipeline value, customer acquisition cost, and LTV. Metrics that matter to the board, not just to the marketing team.

The Full Picture

Everything Between "We Have Data But Can't Use It" and "Our Data Drives Every Decision."

Not just analytics setup — a complete marketing intelligence system.

GA4 Implementation & Audit

Full GA4 setup or audit — data streams configured, events defined, goals and conversions tracked, cross-domain tracking set up, and data accuracy validated against source of truth. Clean GA4 data is the foundation for all downstream reporting.

01

GA4 Implementation & Audit

Custom Dashboard Development

Looker Studio and Tableau dashboards built around the decisions your team actually makes. One dashboard per audience — CMO view (revenue and efficiency), channel manager view (platform-specific KPIs), and executive view (pipeline and CAC). No one-size-fits-all.

02

Custom Dashboard Development

Multi-Touch Attribution

Data-driven attribution that maps the actual customer journey across channels and touchpoints — not just last-click. You see which channels assist conversions, which channels close them, and which ones are taking credit for nothing.

03

Multi-Touch Attribution

Google Tag Manager Setup

GTM configuration, custom event tracking, scroll depth, click tracking, form submission events, and cross-platform pixel deployment. Every valuable user action tracked without requiring developer involvement for each new event.

04

Google Tag Manager Setup

Funnel & Cohort Analysis

Where does your funnel leak? Which acquisition cohort has the best LTV? Which channel produces the customers with the lowest churn? Cohort analysis answers the questions that surface-level analytics cannot.

05

Funnel & Cohort Analysis

Revenue Attribution Modelling

CRM + marketing data joined to create end-to-end attribution — from first marketing touch through to closed revenue. Which marketing investments actually produce customers that close, not just leads that fill a form.

06

Revenue Attribution Modelling

Competitor Benchmarking

Market share of voice, keyword gap analysis, and advertising intelligence — where do you stand relative to competitors on the metrics that predict market position? Benchmarks give context to your absolute performance numbers.

07

Competitor Benchmarking

Monthly Insight Reporting

Not a data dump — a narrative report that explains what the data means, what changed and why, and what to do next. Your team acts on the report; they don't need to be data analysts to understand the recommendations.

08

Monthly Insight Reporting

How It Works

From "We Have Data We Don't Understand" to a System That Drives Decisions.

A five-step system built to transform raw data into a marketing intelligence engine that drives every decision.

01 / 05
Tracking Audit
01

Tracking Audit

We audit your existing tracking setup — GA4, GTM, pixel, CRM — and document what's working, what's broken, and what's missing. Data accuracy is the prerequisite for everything else. We fix it before building on top of it.

Data Architecture
02

Data Architecture

We design the tracking plan — which events matter, which dimensions to capture, how data flows from each platform into a unified model. The architecture determines what questions you can answer in 12 months.

Implement & Validate
03

Implement & Validate

GA4 and GTM configured, conversions tracked, dashboards connected to live data, and validation pass against known benchmarks. We don't launch until the numbers make sense against reality.

Dashboard & Train
04

Dashboard & Train

Custom dashboards built and delivered. Your team trained on how to read them, what actions each metric should trigger, and how to use the data for weekly and monthly decisions. Data is only useful if it gets used.

Monthly Insight Review
05

Monthly Insight Review

Monthly narrative report — what changed, what it means, and what to do next. Recommendations backed by data, explained in plain language, and prioritized by estimated business impact.

What You Get

What Happens When Data Actually Drives Your Marketing.

Five outcomes that stack — and compound — once your analytics is actually working.

Outcome 01

Decisions Based on Data, Not Instinct

When your dashboard shows which channels produce the customers with the best LTV, budget allocation decisions are obvious. When attribution shows which campaigns contribute to revenue, cuts and increases are data-justified rather than defended by gut feel.

Outcome 02

Attribution That Matches Reality

Platform-reported attribution overstates each platform's contribution. Multi-touch attribution shows the actual customer journey — and often reveals that one channel is getting credit for conversions it didn't drive, while another is being systematically undervalued.

Outcome 03

Clean Data You Can Trust

The most common analytics problem is dirty data — broken tracking, duplicate events, missing conversions. When you fix the foundation, every downstream decision becomes more reliable. You stop second-guessing the numbers.

Outcome 04

Dashboards Your Team Actually Uses

Most dashboards are built for analytics teams, not for decision-makers. Ours are built around specific business questions — and designed so that a weekly 10-minute review gives a CMO everything they need to direct the team effectively.

Outcome 05

A Compounding Intelligence Advantage

Every month of clean data makes the next month's decisions better. Cohort analysis requires months of data. Attribution models improve with volume. Analytics is not a one-time project — it's a compounding advantage that gets more valuable over time.

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Our Stack

The Stack Behind the Strategy

Primary analytics platform, events, conversions, audiences

Event tracking, pixel deployment, custom variable configuration

Custom marketing dashboards, automated reporting

Raw GA4 data export, SQL analysis, large dataset joins

Advanced data visualization, cross-platform data blending

CRM data integration, lifecycle stage attribution

Competitor benchmarking, market share analysis

eCommerce attribution, pixel intelligence, ROAS by channel

Product analytics, user journey mapping, retention analysis

Cross-platform data pulls into Looker Studio and Sheets

FAQ — Your analytics questions, straight answers.

Still have questions? We can help!

Talk to our team about your data and analytics goals.

Support Center
FAQ FAQ

Your analytics questions, straight answers.

1

Yes. Full GA4 property setup, data streams, event tracking, conversion configuration, and GTM integration. If you have an existing UA or GA4 property, we audit it first and rebuild what's broken before adding to it.

2

We use data-driven attribution within GA4 where traffic volume allows, supplemented by CRM-connected revenue attribution for B2B clients. For eCommerce clients with sufficient data, we model attribution across first touch, last touch, and linear to identify the correct weighting.

3

Looker Studio dashboards customized to your KPIs — typically a CMO-level dashboard (CAC, LTV, channel efficiency), a performance dashboard (CPL, ROAS, CVR by channel), and an executive summary (pipeline value, MoM growth, forecast). All connected to live data.

4

Yes. We audit whatever you have, fix what's broken, and build on what's working. We don't require a clean slate — but we do require that the data be accurate before building reporting on top of it.

5

CRM integration — we join your marketing platform data (GA4, ad platforms) to your CRM opportunity data using shared identifiers (email, UTM source, lead ID). This produces true end-to-end attribution from first marketing touch to closed revenue.

6

Yes. Full eCommerce tracking setup — purchase events, revenue, product impressions, cart events, and checkout funnel. Enhanced eCommerce configured in GA4 with GTM, connected to your Looker Studio dashboard.

7

1-2 weeks for a standard GA4 + GTM implementation. More complex setups (cross-domain tracking, CRM integration, custom event taxonomy) take 3-4 weeks. We validate before we close out.

8

We start with a tracking audit and document every issue. Then we rebuild — typically GA4 from scratch with a clean GTM container. Broken data cannot be retroactively fixed; clean data starts from the day the new setup goes live.

9

Yes. Live training session (recorded) covering how to read each metric, what actions each KPI should trigger, and how to interpret anomalies. Follow-up documentation provided. Your team owns the tool; we just build and maintain it.

10

Book a free analytics audit. We review your GA4 setup, identify the biggest data gaps and tracking errors, and deliver a prioritized fix list with estimated impact. No commitment.

Ready for Data That Actually Drives Decisions

Let's Build the Dashboard Your Marketing Team Has Been Missing.

Book a free analytics audit. We'll review your tracking setup, identify data quality issues, and show you what a decision-ready marketing dashboard looks like for your business. No commitment.

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